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Furnishings retailer West Elm to open new store in New Jersey

Published 18 October 2017

Brooklyn-based home furnishings retailer West Elm has announced its Hoboken store in New Jersey will open on 19 October.

The 10,745 sq. ft. store will bring approximately 30 jobs to the Hoboken area. With a commitment to building community, West Elm will sell an assortment of local products from 11 New Jersey-based makers and designers alongside the store’s holiday assortment of home furnishings and decor. West Elm will also offer Williams-Sonoma, Inc.’s cross-brand design consultation programDesign Crew, which pairs customers with experts who can provide design, installation and registry services.

“Hoboken’s burgeoning waterfront and proximity to New York City has established it as a community with an appetite for unique cultural experiences, entertainment and specialty retail,” said West Elm president Alex Bellos. “We hope to contribute to the neighborhood’s continued growth and create opportunities for residents and visitors to connect and share their common interests, whether it’s at our in-store workshops and community-driven events or by discovering a New Jersey-based artist from the LOCAL Hoboken assortment.”

A selection of locally made products by 11 makers and artisans based in New Jersey will be a part of the West Elm Hoboken LOCAL assortment including:

  • Charley and Hudson: Hoboken-themed t-shirts and totes made in Hoboken
  • Coco & Blu: Nursery art prints featuring playful animals and sayings made in Hoboken
  • Dirtsa Studio: New Jersey inspired throw pillows and chalkboard art made in Somerset
  • Ice Cream Social Shoppe: New Jersey map illustrations printed onto tea towels and throw pillows from Madison
  • Jersey's Freshest: Unique, cut-out greeting cards handmade in New Brunswick
  • Made with Clay by Laura: Handmade clay ceramic bowls and creative serveware from Summit
  • Mindful Soap Co.: All-natural handcrafted soap bars from Clifton
  • Nightingale Projects: Hand-illustrated designs screen printed onto greeting cards from High Bridge
  • Scott Staats Glass: Colorful glass hand-blown and crafted into wine stoppers from Lawrenceville
  • Victoria Miritello Photography: Black and white photographs of New Jersey scenery and landmarks from an artist in Jersey City
  • Yardsale Press: Graphic, cartoon-inspired coasters, totes and prints made in Westfield

The surrounding area of each West Elm location is reflected within elements of the store’s interior design. A hand painted map of Hoboken and New York hangs behind the cash register at West Elm Hoboken, representing the connection between the two cities. The register’s front panel features a sculptural installation made of reclaimed spindles sourced from regional brownstones in reference to the 19th-century homes that line Hoboken’s streets. In the store’s loft area is an accent floor set in a basket weave pattern made using mixed American hardwoods sourced from barns that once dotted the country’s farmlands. To complement the flooring, the loft’s ceiling is made of bleached reclaimed oak assembled in a similar pattern.



Source: Company Press Release